Case Study | America’s Blood Centers
Life Saving Medicine
Awareness and Recruitment
More than just Phlebotomists
America’s Blood Centers is a national organization that brings together community-based, independent blood centers across the country. In 2022, they reached out to us for a recruitment video series (having seen our work for NBWA). They wanted to showcase the varied jobs and skills needed to make the entire blood supply workflow happen, while making the video brand-agnostic, so that all donation centers could use it.
That September, we flew down to Houston, Texas for production. Being mindful of this 501(c)(3)’s nonprofit budget, we accomplished filming everything within 36 hours (thanks to a great, nimble local crew, and the incredible pre-production done by the people at Gulf Coast Regional Blood Center).
On the same page
Before filming, we wrote a script for the piece, which we went back to ABC for confirmation that the overall tone was correct, and that we were including everything they thought would be representational of the positions and people they were looking to attract to the world of working for Blood Centers. This back and forth with a client is crucial to making sure you’re all on the same page—that your visions align—and that the needs of the project are being met.
Locking in a script (both for voice over and describing visuals on screen) also helped us pinpoint exactly what we needed to capture during our production, which made filming as efficient as possible. And seeing how production (or the actual filming) is often the most expensive part of the process, taking into account any efficiencies here become a very important matter.
Reaching multiple markets
Much like we did to further the reach of the recruitment series we made for NBWA, we included versions of the edit with three different voiceovers—male, female, and Spanish language, with different reads from different actors.
We created 60-second versions for online exhibition, as well as 30-second edits for national and regional broadcast, and even radio edits. This was a massive campaign, and we were honored to be a part of it.
Blood Advocacy Week
In early 2023, we were contacted again by ABC, but this time for producing a series of animated videos that would correspond with their Blood Advocacy week. Check out that project here!