Case Study | Nanotech
Company Culture in the Tech Industry
“Hey, do you guys ever make tech videos?”
Nanotech is an ultra-precision machining company in Swanzey, NH, but with a global presence, serving major technology companies and other industries that need world class form and finish.
We met Nanotech sales engineer Samrad Bukovcan when we were making a video for Spring Hill Childrens Center. When it was over, Samrad asked us, “Hey, do you guys ever make tech videos?”
They wanted to make a video highlighting their unparalleled machines, but also with a focus on company culture. We love talking to people about what they do and why they do it, and we also like shiny machines…
…so this was perfect for us.
They needed a quick turnaround for this video and we worked with them to get a solid brand overview video ready for an important event.
When the dust settled, they decided they wanted to expand this video to cover their full product line-up. We worked with their designers to convert their internal AutoCAD .step files for use in 3D animation—no small task!
We were hired again by Nanotech to create a series of sizzle reels for their products to showcase at Photonics West in 2022 and 2023, which you can see here.
